Selling Virtue

As part of a marketing campaign for an egregiously expensive label that only people with big bucks can afford to buy, sacred mater Angelina Jolie tells us little people that one of her family's "core values" involves snacking on crunchy critters:

In a new ad for Louis Vuitton’s “Core Values” campaign, Angelina Jolie shares stories of her journeys to Cambodia including one about her boys favorite snacks there!

In the new commercial (via Just Jared), Angie explains how she tries to embrace the culture of Cambodia whenever she travels there and have her family do the same.

“The biggest thing actually, to be honest, here in Cambodia is my boys love to eat crickets,” the mother of six with Brad Pitt says with a laugh. “It’s their favorite thing.”

“When I first gave it to them… culturally I wanted them to not be turned off by something that was of their culture,” she explains. “So I bought it… and they ate it like Doritos and they wouldn’t stop. They brought to-go boxes home and I had to actually ban the cricket eating at a certain point because I was afraid they were going to get sick from too many. So as soon as we landed we had a friend bring us to to-go boxes full of crickets and we all sat in the car eating them.”

“But they’re good,” Angie insists. “They are like a potato chip.”

How adorable! And so culturally diverse, too!  I think we should all rush out and get a bank loan to buy some Louis Vuitton luggage, and then fill it full of crunchy Cambodian crickets (so we can bask in our own virtuousness, like Angie).

Alternatively, we could laugh maniacally at a luxury label presuming to lecture/hector people about "core values."