How Do You Take All the Fun Out of a White House Easter Egg Roll?

You turn it into one of Michelle Obama's preachy, pushy exercises in "healthy living":

WASHINGTON - As part of their ongoing effort to open the People’s House to as many people as possible, the President and First Lady announced today that this year’s White House Easter Egg Roll will be held on Monday, April 6.  The event will open the White House South Lawn for children ages 13 years and younger and their families...

The theme for the 2015 White House Easter Egg Roll is “#GimmeFive.” 

As part of the fifth anniversary of the First Lady’s Let’s Move! initiative, Mrs. Obama is challenging Americans across the country to #GimmeFive things they are doing to eat better, be more active, and lead a healthier life. Individuals and families can get involved by sharing on social media five things they’re doing to be healthy and passing on the challenge to others with #GimmeFive.  The #GimmeFive challenge has already begun, and it will be a fun and central part of this year’s Easter Egg Roll. 

In support of Let’s Move!, the event will feature sports and fitness zones, cooking demonstrations, and Easter classics such as the egg roll and egg hunt, in addition to live music and storytelling...

Can't something be fun for the sake of fun any more? Why do "progressives" always have to ruin things by injecting some sort of preachy message/indoctrination/social engineering into them?