McDonald's CEO Politely Rebuffs a McWhopper of an Offer

Also-ran burger chain Burger King is reaching out to rival McDonald's for the sake of "world peace." In full page ads running today in The New York Times and Chicago Tribune, BK invites McD's to join it in creating a joint "McWhopper" for one day in one U.S. city (Atlanta), with proceeds going to Peace One Day.

The CEO of McDonald's, though, is savvy enough to see through this publicity stunt/attempt to endear Burger King with the "social justice" crowd. He responded to the overture with this letter (my bolds):

Dear Burger King, 

Inspiration for a good cause… great idea. 

We love the intention but think our two brands could do something bigger to make a difference. 

We commit to raise awareness worldwide, perhaps you’ll join us in a meaningful global effort?

And every day, let’s acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war.

We’ll be in touch.

-Steve, McDonald’s CEO 

Nice one, Steve.