Mitt Romney’s problem isn’t that he’s rich; it’s that, to a lot of Americans, he’s the wrong kind of rich. He’s Winklevoss rich.
See, "a lot of Americans" only like the kind of rich that's Zuckerberg rich. Or Obama rich. Or limousine liberal rich.
I say anyone who thinks there's a wrong kind of rich, and that Romney exemplifies it, is ipso facto a "richist" (a term I just made up; feel free to borrow it if you'd like).