Can the "Social Justice" Message Narrative Lure the Young'uns Away From the Jihad Supremacism Narrative?

Jari Qudrat, a member of the Executive Committee of Muslim Writers of Canada, thinks it can. In a comment piece in the Toronto Sun, Qudrat says that when it comes to countering radicalization (i.e. the siren call of jihad):

Canadians have to do their part, but ultimately it is all Muslims that need to provide a far more compelling counter-narrative for youth to be passionate about. Mirza Ghulam Ahmad, a renowned Islamic figure once said, “My purpose, yearning, and heartfelt desire is to serve humanity; This is my job, this is my faith, this is my habit and this is my way of life.” 

This is the counter-narrative that can defeat ISIS – the idea of sacrificing for the right cause, the cause of bettering humanity, and making the world a better place to live in. This is what all Muslims need to preach, but more importantly practice.

To be clear, Mirza Ghulam Ahmad is the founder of the Ahamadiyya Muslims, a tiny offshoot of Islam which mainstream Islam--both Suni and Shia versions--considers to be apostasy.

As pleasant as Qudrat's message sounds to our ears, the likelihood that it will be able counteract the jihad imperative that's intrinsic to Islamic theology and that's inspiring the jihad of our age is zilch to nil.