Riyadh is hosting one of the biggest gatherings of caviar enthusiasts, where hundreds have come to sample products worth up to 1 million Saudi riyals ($270,000) per kilogram.
Managed by three young Saudis, the caviar is being touted as a source of vitamins and male sexual potency.
“Many people don’t know much about caviar. They mostly think it’s only consumed by rich people and has no health benefits,” Golden Caviar CEO Abdullaziz al-Jowai’ai told Al Arabiya...
Yeah, how silly is that? Why, just the other day I read that McDonald's is creating a McCaviar sandwich. Cost: 1 million Saudi riyals, more or less. ;)