Despite its militant edge, the museum is part of an effort to soften Hezbollah's image. It's designed to be the centerpiece of a massive tourist development - dubbed "HezbollahLand" in the global press – capped with an aerial tramway offering scenic rides from Mleeta to an abandoned Israeli base on a nearby hill.
'Tourism Jihad' Locks in Loyalty
"We're going to build motels, playgrounds, camping areas, even spas or swimming pools so that all of the visitors -- especially our people -- can come here and spend their weekends or vacations, no need to worry about heavy financial duties," said Rami.
"Here is another showing of our loyalty to these people by letting them come close to us and get to know a little bit more about our function and about our secrets," he said.
That, analysts say, is where the museum fits into Hezbollah's overarching strategy: fighting Israel in times of war, and in times of peace, investing in ways that seal a bond with its followers. Hezbollah runs hospitals and builds homes, partly under the umbrella of its "Construction Jihad" – hardening its constituents by giving them a social safety net and improving their quality of life.Bread and circuses: works every time. On the plus side: Hezbo's Resistance Museum sounds like a whole lot more fun than Canada's "Human Rights" Mausoleum.